Gonchar Viktoriya

Doctor of Economic Sciences, Professor, Professor of the Department of Applied Economics, Business Engineering and Project Management 

Basic Education

Saint Petersburg State University of Economics and Finance, 1997, major in Management, qualification: Economist specialising in Management.

Research interests

Research interests encompass strategic management, marketing management, mergers and acquisitions (M&A), digital management, economic security, strategic partnerships, and sustainable development. The focus is on studying the mechanisms of strategic and marketing management in the context of digital transformation and global instability. Particular attention is paid to mergers and acquisitions (M&A), the development of strategic partnerships, ensuring the economic security of organisations, and implementing digital management tools in accordance with the principles of sustainable development.

Academic Degree and Academic Title

  • Doctor of Economic Sciences, Speciality 08.00.04 – Economics and Management of Enterprises (by Types of Economic Activity), 2014.
  • Professor of the Department of Marketing and Business Administration, 2019.