Kalinin Oleksandr

Research interests encompass risk management, economic security, marketing management, advertising psychology, asset management, diversification, investment marketing, and investment analytics. The focus is on studying the theoretical and applied aspects of risk management and the economic security of organisations, as well as marketing management, including the psychology of advertising and behavioural factors influencing consumer decisions. Particular attention is paid to asset management, diversification strategies, investment marketing, and investment analytics under conditions of uncertainty and a dynamic market environment.