Kharchenko Oleksandra
PhD in Economics, Associate Professor of the Department of Applied Economics, Business Engineering and Project Management
Basic Education
Donetsk State University of Management, 2009, major in “Marketing,” degree of “Master of Marketing”
Research interests
Research interests include marketing and managing corporate competitiveness; marketing analytics and its integration into management decision-making; brand building and development in the B2B and B2C segments; and the digitization of marketing processes and the use of data for strategic planning. The focus is on enhancing business efficiency and resilience in the face of uncertainty and transformational challenges through well-founded marketing and management decisions.
Academic Degree and Academic Title
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Candidate of Economic Sciences, specialization 08.00.03—Economics and Management of the National Economy, 2015